A Practical Guide to Mastering LinkedIn

With examples, workbooks and detailed guidance this course takes you through every aspect of setting up and using your LinkedIn profile to achieve your goals. Following on from the LinkedIn Essentials course this course goes into much more depth to really make LinkedIn work for you and your business.

  • Practical

    25 Modules of practical advice, 1 detailed workbook and over 5 hours of instruction videos built from personal experience of what really works.

  • Easy to Understand

    With loads of examples and easy to follow tutorials you will be a LinkedIn Master in no time. We show you exactly how to achieve the results you are after.

  • Comprehensive

    Everything you need to create a world class profile and start making the connections you need to supercharge your business.

Course Outline

  • 1

    Introduction to LinkedIn Mastery

  • 2

    Chapter 1

    • Introduction

    • LinkedIn Essentials Recap

    • Engagement Strategy

    • Engagement Strategy 2

    • The A. B. C. of LinkedIn - Recap

    • Connections

  • 3

    Chapter 2

    • Content

    • Video

    • Articles

  • 4

    Chapter 3

    • Groups

    • Target Audience

    • Statistics

    • Extend Your Profile

  • 5

    Chapter 4

    • LinkedIn Data

    • Commenting and Engaging on Others

    • Blog Posts

    • LinkedIn Adverts

  • 6

    Chapter 5

    • Messaging

    • Sponsered InMail

    • Sponsored Content

    • Lead Generation forms

    • Sales Navigator

  • 7

    Chapter 6

    • Text Ads

    • EBooks as a Lead Magnet

    • Re- Cap

    • Re-Cap Rules

Your Instructor

Beverley Lockett

With a first Degree in Business Management and a Masters in Educational Assessment, Specialising in Change Management, Beverley is an expert in both running businesses and how to effect change within a business. But academic understanding is nothing unless you have the practical experience to go with it and Beverley has plenty of that too. Beverley is also an assessment Expert – that’s not just exams but how to improve teaching and learning through the use of assessment methods. So unlike many "Gurus" who may know their subject but don't know how to teach it to you, Beverley is an expert at both aspects.


Other peoples thoughts about Beverley

"I can not recommend her enough"

David W

Beverley was my my coach whilst I was on a property training course. Her knowledge and professionalism is second to none. She makes you think and apply yourself and holds you to account but in a positive and supporting way. Wouldn’t be where I am today without having Beverley as my coach. Can not recommend her enough.

"Beverley is a relationship builder. Exactly the skill required for a successful LinkedIn networker"

Chris C

What is immediately noticeable about Beverley is that she is a relationship builder. Exactly the skill required for successful LinkedIn networkers. Beverley is very adept with LinkedIn networking, she does this partly through Linkedin posts that engage and run the gamut from informative to caring, witty and fun. In short Beverley knows how to use LinkedIn to very good effect.

"I would not hesitate to recommend Beverley"

Jon F

I have known Beverley for a short space of time after joining The Cobra Club. In the first 2 weeks 12 people recommend Beverley and even more said I needed to have a 1-2-1 with her. When we did chat it was very clear that Beverley’s knowledge and expertise are second to none and you only have check out her amazing book and speak with her to know that. I would not hesitate to recommend Beverley and I look forward to working with her more in 2021.

Frequently Asked Questions

  • How long will it take to complete the course?

    There are over 5 hours of instructoinal videos showing you all the practical aspects of setting up your profile. We recommend that you implement each module as you go along.

  • I am not techincal is this suitable for me?

    Absolutely it is. We take you through every aspect of setting up your profile and show you exactly how it is done so anyone can do it.

  • Do you have a Basic Course?

    Our basic course is called LinkedIn Essentials and is available on our website. Alternatively if you by The LinkedIn Mastery Bundle you the Essentials course included.

  • How long have I got to complete the course?

    Once you have bought the course it is yours for life. No time limits so you can brush up your knowledge whenever you want to.

  • What other courses do you have?

    Our course list is growing all the time and can be found by following the links at the top of the page.